Digital Videos are a cost-effective form of advertising that allows businesses to demonstrate, promote their products and services in ways that photos and text cannot.
Recent studies have shown that 77% of internet users view online video, the average of those watching approximately 6 hours each.
YouTube.com is now the 2nd most popular search engine in the world.
Web users tend to prefer visual experience over text when surfing the web. Most of us would prefer to ‘see’ something before we are forced to ‘read’ something. If a consumer is interested in a product or service the video brings that alive capturing their brain space. Brain space is the most valuable real estate in advertising that means someone is thinking about your product or service.
What sets digital web video apart from traditional TV ads that it is on-demand it is not forced to an audience quite the opposite it is searched for and seen when wanted.
Traditional TV ads along with radio, billboards and magazines are considered “Creative Media” which means the seller is seeking the buyer by sending out a message.
Web Video along with local search, online directories, blogs and web sites are considered “Directional Media” which means the buyer is seeking the seller by searching for their products and services.
Conversion rate and the ROI is much higher in Directional Media.
YouTube is the 2nd most popular search engine in the world and is operated by the 1st most popular search engine which is Google. You do the math. YouTube presence is going to make you and your website easier to find. Because videos are “sticky” and an average video is 45 to 60 seconds, it will reduce your “bounce rate” (12 seconds spend on your site) while promoting your services. You Tube videos are quality back links and are also integrated in to your local profiles, blog and social media posts to give you better exposure.