Social Media Marketing will increase traffic, bring qualified leads and help with your branding. It is imperative that a local business to have a strong presence on major social media sites.
Partners in local search will build, customize, frequently update and promote your Facebook and Google Plus business pages so you can do what you do best, running your business.
Google + Business Pages
Google Plus with its unique features and benefits is set to hit 400 million users by the end of 2012. Android operating system (Google Smart Phones) is currently the leader in market share for all smart phone devices and some tablets. Very shortly Google will be activating one million android devices a day.
The Unique features of Google Plus Business Pages are:
Direct Connect – Google Plus business pages allows users to take advantage of Google’s powerful search engine. Searchers simply add a “+” before a search query and then be directly forwarded to a business’s Google Plus page.
SEO (Search Engine Optimization) – Google + business pages stand out because of Google SEO benefits. “Google + pages will be indexed, “followable” and individual updates or posts can be + 1’d – much or all of which will be fed back into search results and rankings”. This is huge!
Circles – This is a great way for a business to target advertising to a specific audience.
Hangouts – This is a great benefit for having a Google + page, this actually allows you to reach out to your customers through video chat. This feature will actually bring you face to face with your client, making their internet experience live.
May 30th 2012 Google changed their Google Places to Google + Local to enhance user experience.
Facebook Business Pages
Having a Facebook business page is an important part of social media marketing campaign. Facebook is one of the biggest sites with around 800 million members. Facebook users spend approximately 46 minutes per day on Facebook.
Facebook business page enables us to post information, promotions and events. Our weekly touch strategy helps getting this information from you in a timely manner and posting it to drive traffic. Facebook business pages will help you to appear in Facebook’s search results and will also rank for your business name in Google, when you link to your main business site you’ll gain some SEO authority for the back link.
We can integrate a Facebook plug-in (like the one we have on this page) in to your web site so your clients can see your Facebook postings instantly.
We recommend including a Facebook like button on each page of your web site to encourage people to like your business page. We will also send out an email to your customer list telling them about your Facebook business page and asking them to like it. Creating a check-in offer will help getting clients to like your page and also help drive sales.
We can utilize Facebook’s pay per click program using your Facebook business page as your landing page. Facebook users can directly click like on your advertisement from within Facebook, and see if any of their friends have liked your page. Facebook users are more likely to like a Facebook page from an advertiser than visiting an external site, since they prefer to stay within Facebook