Google Wallet will launch this summer, in partnership with Citibank, Mastercard, Sprint, First Data and a slew of stores. The Wallet, an app for smartphones, will use Near Field Communication (NFC) technology so that users can pay just by waving their phones over a terminal when they pay. At the same time, Google will continue rolling out Google Offers, which offers users a way to find and use coupons. (Huff Post The Internet Newspaper July 23,2012)
Google released it’s own tablet last week! The Nexus 7 which is a 7″ device running Android 4.1 and made by Asus with WiFi, Bluetooth and NFC. Has cool features like a nine hour video playback and face forward camera. Nexus 7 will display Google Play content like magazines and movies. Chrome is the brower, also has widgets that help you discover content to buy right from the Home Screen. This will also have the new Google Maps feature where you can actually see the interior of the places your choosing to go to. Yes!! You will be able to take a virtual tour of the inside of the restaurant, retail store, and/or business which will help you choose where you want to go.
Videos are a great marketing tool for today’s businesses. Video will help showcase your products and services and keep your targeted audience engaged longer since they prefer picture and sound to text.
Videos Are Sticky
Having a Video on your website will lower your bounce rate (12 seconds on your site) since the average video is 30 to 60 seconds users tend to stay longer on your site.